Know Thy Self With PurposeBrand

People don’t buy what you do, they buy WHY you do it. PurposeBrand gets to the core of who your brand is and why you exist in two 4-hour brand sprints.

Problems we help solve
  • "We can't put into words our WHY."
  • "We're not standing out from the competition."
  • "We've read every blog post on branding and marketing, but can't pull it all together."
  • "We want to become a more purpose-driven company, but aren't sure how."
  • "We need to evolve our brand."

The Specifics

Getting beyond price

Seth Godin put it best when he said: “The reason it seems that price is all your customers care about is that you haven’t given them anything else to care about." We believe that purpose over profit is good for every brand. We look for ways to create a movement that reaches far beyond a logo or set of colors.

A platform that guides you business

The PurposeBrand workshop is designed around facilitated exercise to get to heart of why your brand exists. Through our guided workshop, you'll be able to determine the look/feel, tone/voice, the customer or tribe you serve, and the value proposition for the brand.

Brand Storybook + Deliverables

After our PurposeBrand sprint, we'll assemble the core elements of your brand into one deliverable that includes:

  • Purpose Statement
  • Brand Story
  • Brand Look and Feel
  • Customer Experience Map
  • Brand Roadmap
  • Brand Storybook

Get the Whole Enchilada & Save Buco Bucks

We purposefully break down the PurposeBrand product into 3 components - Purpose, Customers, Culture - to help you cut down on cost and keep you from having to buy anything unnecessary. However, if you buy the full package, you can save 25%.

Explaining who you are and why you're unique is hard.

Sometimes, painfully hard.

So you just morph into whomever you need to be to get business.

The PurposeBrand Workshop gives you the messaging and identity you need to be confident about who you are, who you are for, and how to talk to your ideal clients.

How does

PurposeBrand is meant to be a light, fast experience that gives you clarity on what your brand is in 2 days rather than over the span of months. We do this through two (2), four hour (4) workshops.

Think of these a discovery and collaborative time with the team to make key decisions. We keep them fun, light, and focused on the info we need to move forward with confidence.

Is a new logo included with PurposeBrand?

While we do make suggestions about the logo based on what comes out of PurposeBrand, we don't create a new logo or logo system. If you're struggling to figure out what your logo should be, then PurposeBrand is perfect to help you define what you want your logo to express.

We can then design a logo system for you OR you can take the work we've done and find a graphic designer to bring your logo to life.

What if my business/ product doesn't have a name yet?

We have workshops just for establishing a name (or new name). Just let us know up front and we can add in time for that work. There are ways to replace other items without adding cost, or we can expand the engagement to allow time. Naming is something that you don't want to rush, so it would likely extend the actual engagement in terms of timeline.

How long does the process take?

We aim to wrap the PurposeBrand within 7 days or less from start to finish. To hold us accountable to you, we schedule our review session with you during wrap-up of Day 2.

Sometimes the scheduling stars don't align for client teams, but that's a rarity. We keep a focused client load on our side, so we can always get things done on this timeline.

Work With Huck Finch

Purpose always sets the tone for what we work on. We take time up front to make sure we all know where we're headed.

Webflow Design & Implementation

Collaboration, Design, and Brand Experience are our favorite things. Webflow embodies all of them, so we chose them as our exclusive platform for web design. Your website should be as badass as your business, and Webflow helps us get you there.

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HubSpot Implementation & Training

HubSpot is an investment for any growing business. But a lot of companies fall short of implementing its enormous value and don't get the ROI they were looking for. Team up with Huck Finch and create a well oiled HubSpot Marketing Machine.

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Fun + Action

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Travel Included?!?

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If we aren't providing value. We don't think we should get paid. It's that simple.