Know Thy Customer With CustomerBrand

Customers don't want to be sold to, they want to be part of a movement. CustomerBrand will help identify your ideal customers, show you exactly how to talk to them, and get them to become raving fans.

$3,000
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Problems we help solve
  • "We can't find enough of the clients we love."
  • "We can't get customers to see how we're different than our competitors."
  • "We have a great product, but have a hard time explaining it."
  • "We've read every blog post on branding and marketing, but can't pull it all together."
  • "We want to become a more purpose-driven company, but aren't sure how."
  • "We want to create the best customer experience and need help doing that."

Customers don't want to be sold to, they want to be part of a movement. CustomerBrand will help identify your ideal customers, show you exactly how to talk to them, and get them to become raving fans.

The Specifics

Getting beyond price

A brand is defined by a person’s gut feeling.

Don't believe us? What do you think when you hear "Walmart?" How about "Disney?"

Unfortunately, you can't control what someone feels about your brand, but you can influence it. And that's where CustomerBrand comes in.

A platform that guides you business

With CustomerBrand, you'll design a customer journey that accounts for all customer touch points to create a powerful, compelling brand that marries powerful imagery with compelling copy that taps in the core of your customers' hearts and minds.

Brand Storybook + Deliverables

After our CustomerBrand sprint, we'll pull everything into one deliverable that includes:

  • Brand Positioning
  • Brand Messaging
  • Customer Profile
  • Customer Experience Mockup
  • Brand Storybook

Get the Whole Enchilada & Save Buco Bucks

We purposefully break down the PurposeBrand product into 3 components - Purpose, Customers, Culture - to help you cut down on cost and keep you from having to buy anything unnecessary. However, if you buy the full package, you can save 20%.

Another way of putting it is you can pay $8000 for the complete package or $10000 for PurposeBrand, CustomerBrand, and CultureBrand separately.

Build it and they will come doesn't work.
The only way we get people to buy from us is by deeply discounting our services/ product.
Customers don't care what you have to say if they don't talk to them about something they care about.
Customers want to rally around brands that stand for something.
And when you can connect with customers' hearts and minds, you'll create loyalty and fans for life.

How does CustomerBrand...work?

PurposeBrand is meant to be a light, fast experience that gives you clarity on who your brand's customer is in under 2 days rather than over the span of months. We do this through two (2), four hour (4) workshops. We then take everything back and put together a toolkit and visual storyboard that shows how you could be giving your customers an f'ing sweet experience.

Think of these a discovery and collaborative time with the team to make key decisions. We keep them fun, light, and focused on the info we need to move forward with confidence.

How is CustomerBrand different than PurposeBrand?

PurposeBrand is specifically tailored to defining who you are as a brand - to define your WHY.

CustomerBrand is tailored to define the WHO. While you can define your purpose without defining your customers, you don't believe you can identify your customers without knowing yourself first. Customers want authentic, genuine brands...and it's hard to be authentic when you haven't spend the time figuring out what authentic is.

How long does the process take?

We aim to wrap the CultureBrand within 7 days or less from start to finish. To hold us accountable to you, we schedule our review session with you during wrap-up of Day 2.

Sometimes the scheduling stars don't align for client teams, but that's a rarity. We keep a focused client load on our side, so we can always get things done on this timeline.

Work With Huck Finch

Purpose always sets the tone for what we work on. We take time up front to make sure we all know where we're headed.

Webflow Design & Implementation

Collaboration, Design, and Brand Experience are our favorite things. Webflow embodies all of them, so we chose them as our exclusive platform for web design. Your website should be as badass as your business, and Webflow helps us get you there.

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HubSpot Implementation & Training

HubSpot is an investment for any growing business. But a lot of companies fall short of implementing its enormous value and don't get the ROI they were looking for. Team up with Huck Finch and create a well oiled HubSpot Marketing Machine.

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Fun + Action

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Travel Included?!?

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Guarantee

If we aren't providing value. We don't think we should get paid. It's that simple.