Problems as Wide as the Amazon

Grand Portage is an B2B Amazon consulting agency based in Ann Arbor that works with brands on Amazon to grow their business. Unfortunately, their growth was flat because they were so unhappy with their brand identity that they stopped sales outreach to prevent prospects from seeing a website that didn’t represent who they are.

Wayfinding the Brand

From our research, we found that the space was saturated with competitors who used negative sales tactics to pressure potential clients into working with them. We wanted to highlight how Grand Portage is uniquely different in their approach.

To do this, we wanted to focus on bringing out the humanity behind the brand and bring their purpose of ensuring mission-driven consumer-product brands thrive while navigating the online retail space.

A Logo Making Waves

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