When branding is done well, it not only works wonders in the enthusiasm it creates among your customers but in the enthusiasm you and your team feel internally. It’s a slumber party you want to go on forever and ever and ever. 

While you might have a good-looking logo, colors that pop and super funky fonts, this isn’t branding –– branding is something deeper that exists in the character of the brand, maybe even in the soul.

But, instead, wanting more of it. 

Branding isn’t unlike all those childhood slumber parties. Time is flying faster than Bowser rocketing down Rainbow Road as you and your best friends go bat-shit crazy from sundown to sunup.

Timmy ate too many doritos and vomited on David’s mother’s oriental rug. Raul got suplexed too hard and swore off wrestling forever. And, Kevin flew down the stairs in a makeshift sleeping bag luge taking out ten bannisters like bowling pins. 

When the morning peeks through the blinds and parents begin arriving, you and your friends begin to slip into a deep, dark depression overcome with a sense of melancholy and adolescent angst. 

And, while you won’t let your friends see you cry, you weep the whole ride home. 

When branding is done well, it not only works wonders in the enthusiasm it creates among your customers but in the enthusiasm you and your team feel internally. It’s a slumber party you want to go on forever and ever and ever.

While you might have a good-looking logo, colors that pop and super funky fonts, this isn’t branding –– branding is something deeper that exists in the character of the brand, maybe even in the soul.

It’s less design and more strategy.