WTF is a
Huck Finch?

When we started our brand studio, we wanted a name that captured our values, created intrigue, and personified the type of business we wanted to be. We think we nailed it.

Learn More

Wtf is a
Huck Finch?

When we started our brand studio, we wanted a name that was based on our values, created, intrigue and personified the type of business we wanted to be.

Learn More

What's in a name?

It was cold, stormy night when Matt and Hien suddenly both looked at each other and said "...Huck Finch." jk..that's not how it started, but the actual origin story isn't too far off. The story starts like most do...with a text message.

One evening, Matt texted Hien two words..."Huckleberry Finn." As he watched the text bubble on his iPhone pulsate, he wasn't sure how Hien would react. And to his delight, he knew Hien was down when he texted back..."Guy Montag."

Huck Montag...not bad, but they both felt they could do better in capturing the rebellious, adventurous, yet fiercely loyal character they wanted their brand to embody. So Hien dug deeper in his literary influences and texted back "Scout Finch." And in that moment...Huck Finch was born.

And we wear this name as a badge of honor and as a reminder to always search for adventure like going into a haunted house to find buried treasure, and to be constantly curious like putting ourselves in Boo Radley’s shoes.

Huck Finch is the perfect totem for the spirit and values we want our brand to embody. To help us be a contagion for positive change through functional beauty. When we experience setbacks, failures, or exhaustion, we can look at our name and remind ourselves that we can overcome any obstacle using our hearts, our minds, and our spirits.

While Huck Finch isn't a person, it's someone we can all be. To be the person who breathes fire, dances in the wind, and swims against the current.

We. Are. Huck. Finch.

Our Vision

2017
Launch this crazy thing
2018
Develop a unique solution
2019
Hone our craft over and over and...
2020
Scale, Educate, and Entertain
2021
Celebrate our overnight success

Fun + Action

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Travel Included?!?

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Guarantee

If we aren't providing value. We don't think we should get paid. It's that simple.